Established in 2017 by Chef Tatsuya and Chef Yoshi, STEM is an inviting space where traditional Japanese kappo cuisine in a quiet neighborhood in Burnaby, BC. Vancouver is renowned for its great selection of top-notch Japanese restaurants. STEM sets itself apart from the competition with creative dishes, uncompromising attention to detail, and a welcoming atmosphere.
Already well-known in Vancouver, Chef Tatsuya and Chef Yoshi just required some help telling their story to promote their exciting new restaurant. In line with typical Japanese culture, the chefs are refined, modest, and soft-spoken—wonderful qualities that contribute to the overall atmosphere of their beautiful restaurant. However, the chefs found it difficult to promote themselves and their many accolades. They turned to StudioTPM for some assistance.
“StudioTPM took the time to learn about our business and it shows. They captured our restaurant’s story and ambiance beautifully—you can almost taste the food and feel the welcoming atmosphere as you scroll through the site.”
– Chef Tatsuya, STEM
- Content Creation and Storytelling
- Brand Development
- Website Design and Development (Optimized & Mobile-Friendly)
The Perfect Recipe for STEM’s Digital Experience
StudioTPM worked closely with the chefs to gain a clear picture of their heritage and understand their brand identity. They built out the brand’s messaging and website content in a way that illustrated the chefs’ strengths.
“StudioTPM took the time to learn about our business and it shows. They captured our restaurant’s story and ambiance beautifully—you can almost taste the food and feel the welcoming atmosphere as you scroll through the site,” said Chef Tatsuya.
Once the story was captured, StudioTPM turned its focus on web design and development. They selected carefully curated imagery and custom-shot photography to showcase the high-quality food, skillful cooking processes, and wonderful restaurant experience.
StudioTPM wanted to ensure the web experience was as accessible as the restaurant itself so they built a user-friendly design and optimized it for both the desktop and mobile experiences.
Shortly after the launch of STEM’s new website experience, the restaurant won ‘Best New Restaurant Vancouver Magazine 2019’ and ‘Best Japanese Restaurant Vancouver Magazine 2019’.
Like all restaurants, STEM required additional support during the COVID-19 crisis. StudioTPM stepped in as a business advisor, adding updates to their website and communicating with customers on the restaurant’s behalf.
“StudioTPM was instrumental in helping us navigate the uncertain waters. They really stepped up to the plate, helping us manage customer inquiries as we pivoted our entire business model to adapt to a takeout only. We don’t think our business would have survived without their support,” said Chef Yoshi
STEM is a wonderful example of how you can take an inherently tangible experience and translate it into the digital world. By leveraging the story behind their food, skills, and atmosphere, restaurants can appeal to a broader audience, engage customers at an emotional level, and drive new business.
“The StudioTPM team took as much pride in their web content and design as we take when crafting recipes for our diners. We are so happy with the end result.”
– Chef Tatsuya, STEM